The patient engagement platforms market was valued at USD 12.7 billion in 2024 and is expected to grow at a CAGR of 26.8% from 2025 to 2030. Increasing demand for better patient-provider communication and the need for personalized healthcare services are driving the market’s growth. Patient engagement platforms facilitate active involvement in health management, improving treatment adherence and overall health outcomes. These platforms offer various tools such as communication channels, feedback systems, and patient education resources to enhance care delivery and engagement.
Product Insights
Communication tools accounted for the largest market share in 2024, with a 53.2% contribution to revenue, as these solutions enable real-time interaction between patients and healthcare providers. Feedback systems, which allow patients to share their experiences and provide input on treatment outcomes, are also gaining momentum as healthcare organizations focus on improving patient satisfaction.
Regional Insights
North America leads the market with a 38.7% revenue share in 2024, driven by high healthcare standards and a growing focus on patient-centered care. The Asia Pacific region is poised for the highest growth, with a CAGR of 30.1%, as healthcare providers in developing countries seek to enhance patient engagement through digital platforms.